I am a luxury journalist and copywriter working across fragrance, fashion, and culture. I collaborate with brands and publications on editorial and brand storytelling, shaping narratives that are precise, considered, and culturally grounded. My journalism has appeared in international titles including Monocle, Konfekt, How To Spend It by the Financial Times, The Art Newspaper, and Luxury Briefing. Alongside this, I work closely with luxury brands on long-form editorial, campaign copy, and product storytelling, bringing an editorial sensibility to commercial contexts. Previously, I was Group Editor at FMS Global Media, where I led and edited brand publications for clients including Quintessentially, Bang & Olufsen, Waldorf Astoria, and
Weatherbys Private Bank. This role deepened my approach to tone of voice, structure, and the editorial standards required of global luxury brands.